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When you’re thinking of trying a new product or service, most likely, hearing about the experience of past customers can prove very helpful in your decision; The importance of this is resonated with your legal clients. This is where client testimonials and reviews
come into play in the legal world.
As it turns out, your clients can provide one of the most effective marketing tools available. Client testimonials provide an essential opportunity to establish and build the reputation of you and your law firm. But how do they do this? And how do you obtain them? Below, we’ll review the specifics of client testimonials and reviews, and how your law firm can use and benefit from them.
In marketing, there’s a significant focus placed on obtaining customer reviews and ratings online. Reviews are valuable because they help potential customers understand more about a product or service and decide if it’s right for them. In the legal world, however, you’ll notice more emphasis is placed on client testimonials than customer reviews. This is generally because the discussion of legal services can be more complicated and sensitive than other review types.
Client testimonials provide the opportunity for detailed and helpful accounts and endorsements to be provided about your legal services, from the perspective of satisfied clients. The value of the services you offer and the overall experience of the client can be highlighted in the testimonials and provide excellent and important insight into what prospective clients can expect with your law firm. As SEO guru, Neil Patel, explains,
“Great testimonials tell people that your product or service is not only legitimate but proof enough that other people are seeing great results from it.”
An easier question might be, ‘How can your law firm not benefit from them?’ Procuring and sharing information on your client’s experiences is one of the best moves you can make in marketing. Client testimonials and reviews should always be a part of any lawyer or law firm’s marketing plan, and here’s why:
When it comes to testimonials and reviews, quite simply, you’ll need to ask for them. When a client reaches out to you regarding their positive experience, this provides the opportune time to ask if they would be willing to provide a testimonial or review. For those clients who don’t reach out, it’s also perfectly acceptable to reach out to them and ask if they would be willing to discuss their experience with your law firm. Here are some other useful and practical ways to procure reviews:
It’s important during the process of procuring reviews that you make the process as easy as possible for the client. Clients will be less willing to participate and help if the process seems lengthy or complicated. Streamline the process by having them complete a set of predetermined questions, or offer to assist them in writing the testimonial based on their experience. Remember, the testimony should be based on the client’s actual experience and in their voice.
Results-based testimonials and reviews based on the honest, positive, and realist experiences of past clients are what you’re going for. Within the legal industry, however, you’ll need to be careful with how testimonials are presented. As you know, your client’s needs will all be unique and lead to different outcomes. Even when providing reviews, your clients will still expect a degree of privacy as well. Keeping these factors in mind, your client testimonials must offer a careful balance of preserving sensitive information on client cases, while also not guaranteeing similar outcomes or situations for potential clients.
Client testimonials should be displayed anywhere and everywhere you can! Dedicate a portion of your website to feature client ratings, reviews, and testimonials. Social media also provides an excellent platform for showing customer experience. You might even consider sharing brief testimonials or excerpts through your email marketing campaigns. There really isn’t a limit on how you can use client testimonials; But, here are some great examples:
Sample Yelp Reviews
Sample Google Reviews
Sample Facebook Reviews
A lot of emphases are placed on client testimonials; But, don’t forget about the testimonies of your colleagues. If you have other legal professionals or firms that you work closely with, getting their professional feedback on working with you and your law firm can be an excellent way for prospective clients to learn more about your services and feel more comfortable in hiring your legal services.
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